The Best Market Research Solutions Under One Roof
Quantitative and Qualitative research expertise
Highly Experienced, Knowledgeable team of researchers and consultants with prior experience from companies such as GSK Consumer Healthcare, McKinsey & Company, Zydus, Intex Technologies etc. and research organisations such as Kantar, IPSOS and Nielsen.
Fast and Flexible – Quickest to launch and flexibility to incorporate modifications even during fieldwork with minimal impact on study timelines.
Mobile First research application
Our proprietary survey software makes the questionnaires online and deploy them through mobile apps, both on Android and IOS platforms. Most of our work hence, are through Mobile Surveys, Mobile panels or Qualitative Interviews on Mobiles.
IoT (Internet of Things) based studies
Using IoT devices and sensors such as smart weight measurement for consumption tracking, RFID technology and barcode scanning for offtake tracking, IMEI reader based unique footfall counters and many more such innovations because the behaviour tracking needs real - time intervention.
Our proprietary virtual platform for online video interviews and interactions across geographies and languages.
From 1 kb to 1 TB, we gave expertise to work on all sizes of datasets to extract the most meaningful insights and correlate it with Quantitative and/or Qualitative findings.
Our specialists ensure that FGDs are conducted to suit the requirements of the client and our robust analysis assists in making on-point decisions.
Our interviewers build their quantitative interviews as per project mandates ensuring that the data gleaned is suitable for the client.
Ethnographers in our team possess considerable experience in conducting varied types of ethnographies.
Mobile/ Tablet Interviews:
Quantitative interviews are run through app-based modules as they allow for quicker turnaround times and are most cost efficient.
Online Qualitative Video Interviews:
Qualitative Interviews with respondents situated anywhere or for shop-alongs and purchase journeys.
Depending on client requirements and approach methodology we are equipped to conduct telephonic interviews.
Face to Face Sessions:
Our team has the expertise to conduct in-depth interviews, ask probing questions with references to consumer profiles, spending triggers etc.
We put together a set of respondents that can answer research queries within specified timelines ensuring quick turnarounds.
Our analytics teams are able to mine the information or data and acquire results that allow for focused insights.